So if you’ve hit a marketing home run and want an all-expense paid trip to the Forum 2017, submit your story. If you’re one of the seven speakers selected, you’ll get two free all-access registration passes, free airfare and three nights hotel.
You must be willing to share both examples of your work and the actual results you generated, and do so in under 7 minutes. Projects that demonstrate the greatest ROI — supported by hard data — are more likely to be selected.
Please note: “7 in 7” submissions are limited to retail banks and credit unions only — no vendors, agencies or consultants please.
Ally Bank is widely respected in the financial industry for its marketing prowess. Come learn how a guerilla marketing campaign built around lucky pennies helped them generate over 400 million media impressions, while also getting consumers to think differently about their money — both the pennies that they pass on the street each day, and their attitudes and habits about spending and saving.